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Types of OMD

Types of Outdoor Media Devices(Typology)

1 Outdoor Media Devices shall be classified into following:
Typology
Description
A.
Outdoor Media Devices on Public Transport Services / Street Furniture
A1.
Bus & Intermediate Public Transport (IPT) Shelters
A2.
Bus & Intermediate Public Transport (IPT) Route Markers
A3.
FOB, Gantry, Toilet Blocks And Urinals etc.
A4.
Cycle Station
A5.
Police Booth, Parking Booth, Telephone Booth, Pre-Paid Taxi Booth, Bus/Rail Booking Information Booth, Drinking Water Facility, Vending Kiosks, Kiosks, Outside Colonies To Facilitate Directory/Payment of Bills.
A6.
Sitting Bench, Garbage Bins
A7.
Information Panels, Pole Mounted MUPI (Street Furniture For Information)
A8.
Pier or Pylon Mounted Device
B.
Advertising – Outdoor Media Device on Public Transport Systems
B1.
Metro/MRTS Infrastructure
B2.
Public Transport Vehicle
C.
Outdoor Media Devices on Commercial Advertising Structures on Public Land
C1.
Unipole/Hoarding/Billboard
C2.
Wall Wrap
C3.
Wall Painting
D.
Outdoor Media Devices on Commercial Advertising Structures on Private Land
D1.
Unipole/Hoarding/Billboard
D2.
Wall Wrap
D3.
Wall Painting
E.
Temporary Events
E1.
Temporary Events
F.
Landscape Outdoor Media Devices
F1.
Landscape Advertising (Tree Guards)
G.
Shop Signage
G1.
Shop Signages
H.
Innovative Advertising
H1.
Innovative Advertising
I.
Cinema Advertising
I1.
In-Cinema on Screen Advertising Including Slides And Advertisement Films (Moving Advertisements)
J.
Inside Commercial Buildings And Public Buildings
J1.
Inside Commercial Buildings And Public Buildings
2 The supporting structure shall have a non-reflective finish to prevent glare. The Outdoor Media Devices structure shall be well maintained at all times. It shall be painted in colours hat are consistent with, and enhance the aesthetics of surrounding.
3 The OMDs which is not define in Formats of Outdoor Media Devices (Rule 13(1)) and not among the prohibited ones will be considered as “Innovative Advertising”.